Barbie’s advertisements didn’t ask people to show up in pink to the theater. But everyone who has been wearing highlighter pink around the city is a walking billboard. The cultural…

A new study by digital asset management platform, bynder has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the…

Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests. The latest Marketers Most Wanted report found that…

Google Ads will allow advertisers to automatically generate ads using Large Language Models (LLMs) and generative artificial intelligence (Gen AI), according to Dan Taylor, the vice-president of global ads at Google.…